![](/on/demandware.static/-/Library-Sites-GrupoPikolinos/default/dw05d6e432/images/landings/smiling-elche/25. Barberia Gran Ducado.png)
Plaça de les Flors, 15,
We entered this barbershop to improve our appearance and realized that there was much more at hand.
La Barbería Gran Ducado is the project of two friends, Abraham y Rubén. They dusted off the classical idea about barber shops: a meeting place and a social area also meant for conversation, relaxation and something close to psychological consultation.
The decor is from the first half of the 20th century, even the chairs. Walking is something for handsome people, and handsome people have to walk.
https://granducado.com![Image of a pair of Pikolinos boots in black with laces.](/on/demandware.static/-/Library-Sites-GrupoPikolinos/default/dw85b1f89e/images/landings/smiling-elche/Barberia Gran Ducando_04.jpg)
![Image of a barber posing at his establishment. He wears Pikolinos shoes.](/on/demandware.static/-/Library-Sites-GrupoPikolinos/default/dwbfe00010/images/landings/smiling-elche/Barberia Gran Ducando_02.jpg)